Key Achievements

Key Achievements

These are the deeper project stories: what the situation was, what I designed or led, how the solution worked, and what changed because of it.

CRMAutomationService DesignSystems Integration
Customer Service Platform

End-to-end migration of a customer service team off a legacy system onto a modern, automated platform designed for operational speed and scalable growth.

Why it mattered

The customer service team was working on an outdated legacy platform that required manual workarounds, siloed data from the rest of the business, and offered zero visibility into operational performance. They needed a system that reduced friction while giving leadership the data required to understand our operations.

What the work involved

Capability BuildingOrganisational DevelopmentL&D StrategyOrg Design
Capability Identification Framework

A write-up of how I designed a practical, four-stage methodology for identifying, benchmarking, and improving the capabilities that matter most to the organisation.

Why it mattered

The organisation needed a bridge between high-level strategic planning and ground-level performance. Existing frameworks were either too academic to be actionable or so focused on individual 'skills' that they ignored wider systemic issues. We needed a shared, practical structure built for real people, to help diagnose what the business actually needed to succeed and where to focus our investment.

What the work involved

Full-Stack DevelopmentData ArchitectureAutomationCustomer Insights
Enterprise CSAT Survey Platform

A solo-built customer feedback platform designed to capture immediate post-visit CSAT signals, connect them to operational and customer data, and give the business a scalable survey capability without relying on an expensive external SaaS product.

Why it mattered

The business needed to move beyond delayed, limited NPS-style measurement and introduce a simpler, more actionable feedback loop. We wanted customers to respond while their experience was still fresh, connect that feedback to existing contact and service data, and give managers live visibility into issues they could correct in the moment.

What the work involved

L&D TransformationChange ManagementEmployee ExperienceAutomation
LMS Implementation & Org-Wide Onboarding Redesign

An enterprise-wide learning and onboarding transformation that introduced a dedicated LMS, redesigned onboarding by role, and automated compliance and admin processes across a workforce of more than 5,000 employees.

Why it mattered

Before this work, learning and onboarding were fragmented, manually managed, and highly dependent on local spreadsheets and inconsistent processes. The business lacked enterprise visibility over training completion and compliance risk, and there was a clear opportunity to make learning a more structured and engaging part of the employee experience from day one.

What the work involved

Org DesignExecutive ConsultationChange LeadershipCulture Transformation
Executive Coaching & Strategic Team Redesign

A strategic organisation redesign and leadership coaching effort that helped stabilise the business after major disruption, rebuild capability, and shift the organisation from survival mode toward a more sustainable growth trajectory.

Why it mattered

Post-pandemic, the business had experienced severe disruption, high leadership turnover, and a major loss of internal knowledge and operating stability. Teams needed to be rebuilt, leadership confidence restored, and structures redesigned so the organisation could move from reactive recovery into strategic growth.

What the work involved

Risk ManagementBusiness ContinuityExecutive GovernanceApp Development
Disaster Recovery & Business Continuity System

A full redesign of the business continuity and disaster recovery operating model, supported by a custom incident management app and integrated communications workflows for executive leadership.

Why it mattered

The existing continuity plan was outdated, overly complex, and not embedded in day-to-day leadership practice. During incidents, communication was fragmented, responsibilities were unclear, and decision-making was slow when it mattered most.

What the work involved

Commercial StrategyGo-To-MarketExperience DesignRevenue Growth
Events & Experience Commercialisation

A commercialisation strategy focused on building new event and experience revenue streams, turning cinema into a broader platform for activations, premium events, and scalable partner-led products.

Why it mattered

Traditional cinema models were under pressure, creating a need to expand into new event formats, local activations, and premium experiences that could attract audiences in different ways. The business needed a repeatable way to test ideas, build operational capability, and turn successful concepts into durable revenue streams.

What the work involved

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